10 Websites Where You Should Have Your Company Profile Listed
LinkedIn LinkedIn is viewed more as a site for individual profiles, but companies can also add their profile. LinkedIn gets huge traffic and is well respected. Manta Manta has been around for a while and houses millions of profiles. The site is not very well designed and full of too many ads, but it does get a fair amount of traffic. Basic services are free, but the site charges for premium placements and extra offerings. Business.com Business.com allows you to search for B2B vendors and add your business to their directory. However, be aware that there is an annual fee of $299 to be listed. Yelp Yelp is a review site where millions of local businesses are profiled. Users post reviews (positive and negative) about your business. The site gets tremendous traffic, and a good review could increase business (a bad review, however, could really damage a company). Citysearch.com Citysearch provides a comprehensive listing of businesses by categories (restaurants, attorneys, doctors, etc.) and by city. The site was founded in 1995 and focuses on local and community. Superpages.com Superpages helps consumers find local businesses, coupon deals, and get local related information. It allows you to post a profile and raise the visibility of a profile — for a fee. Yext.com Yext is a paid service that allows you to post and update your company profile on a number of business directories. Google Places for Business Google Places for Business is a Google service that allows businesses to be listed for free, and to upload directions, pictures, address, and more. Just search in Google.com for “Google Places for Business.” Hoovers Hoovers, a D&B company, has complete listings on almost every company in the U.S. It can be a bit hard to navigate through, but the data tends to be very up-to-date.
Why Custom Twitter and Facebook Pages Are Worth It
There are a lot of reasons we could give you as to why it’s so important to have a custom Facebook or Twitter page for your company. We could write about the growing number of studies that show how people are increasingly going online to social media sites to find products and service recommendations. We could mention the advertising capabilities that exist on social networking sites that weren’t there even a year ago. We could even point to the increase in mobile web usage, which ties closely into social media. But none of those is really the best reason. What really matters about having custom Facebook and Twitter pages is that it’s kind of like having a brand-new, freshly painted sign in front of your store –something that just makes your business seem more professional and trustworthy. Numerous polls have shown that the biggest obstacle to finding new customers online is also one of the biggest obstacles to finding customers everywhere else: It’s hard for them to trust you if they haven’t bought from you before. Believe it or not, the difference between success and failure – a completed order and a click away from your site – is very often that simple. In fact, one of the biggest reasons that companies of all sizes undergo web designs and redesigns is to make their business seem more reputable. More often than not, it works. Given that up to a third of all the online purchases that will be made in the next few years will originate from social media sites like Facebook and Twitter, doesn’t it make sense to get a custom page and give yourself every possible advantage? Custom Facebook and Twitter pages represent such a small investment, compared to a business website redesign, that a lot of business owners don’t take them quite seriously as they should. If you’re interested in finding more customers online, then make the easy decision and invest in pages that truly represent your company.
Our Brand Building Formula
Our brand building formula 1. A Brandable domain Focus on a quality domain name and do the traditional brand building that you would do regardless of SEO. Have one main brand website Don’t worry about keywords in the domain name 2. Content / long tail Build quality brand based content Always use long content – 2,001+ words Look at the top results in Google for similar brands and model off that Focus on brand keywords Add media to your pages (pictures, videos). Take other images and crop / resize and re-name after keyword Link out to high authority sites but not to your competitors. 3. Pre-reputation management Review sites and Q&A sites Make sure you rank for reviews of your products Q&A sites – paying our team to ask and then answer questions Review sites – set up a site as an affiliate site that you own Social profiles Setup accounts on the main social sites 4. Feeder sites Sending grey hat links through to feeder sites 5-40 pages ok content focusing on brand keywords These sites server as backlinks and traffic for the main site High quality backlinks should pay for themselves Uses keywords for domains for the feeder sites – uses keyword tool Uses a team to write the content and update WordPress Banner goes at the header of each of the feeder sites Puts a bit of text up the top before the banner so as to not be slapped by Panda Images pass plenty of link juice, Travis usually links back to the site with keywords links as well Unsure whether Google looks at both links on the page but it helps for relevancy anyway 5. Link building Uses exact match anchors less of the time Most like building tactics still working like they used to Main keyword should be used in anchor around 10% of the time Uses keyword generator or google keyword tool to generate a lot of longtail keywords for the anchor text and focus on buying keywords – keyword diversity – around 10% Uses the main domain as the anchor (naked URL links) for around 40-50% of backlinks Uses words like click here, read more etc – around 10% Uses the same strategy for feeder sites but builds a lot more links in more automated ways Recommending for new person Follow longtail or naked URL advice above Look at Pat Flynn’s advice Check out the Challenge What’s coming next? Google will start targeting platforms. Things like wiki links, social bookmarks. Dan thinks 2 tiered structures will be next, Travis thinks it’s a long way off. Try to appear natural and you should be ok Web 2.0’s probably won’t work for much longe